The Rising Demand for Functional Mushrooms: Is Your Brand Being Left Behind?

Josh Beaty

The Rising Demand for Functional Mushrooms: Is Your Brand Being Left Behind?

March 3, 2020

The Rising Demand for Functional Mushrooms: Is Your Brand Being Left Behind?

As a supplement or food brand, you’ll know that your customers are a smart bunch. They will be doing their research and will know all about the latest superfoods and the hype surrounding certain ingredients.

 

The concept of a brand loyal consumer simply isn’t as strong anymore, and sitting back on your laurels, without thinking of innovative ingredients to take your product formulations to the next level could be giving your customers carte blanche to move onto a more forward-thinking brand.

 

That’s why, as a research and development company with our finger on the global pulse, we develop timely ingredients so that your brand can stay relevant.

 

No more so, than our functional mushrooms.

 

What Are Functional Mushrooms?

Functional mushrooms are nature’s original superfood. Eaten and used medicinally by our ancient forebears, functional mushrooms are low in calories, fat, and carbohydrates, and packed with more than a dozen essential vitamins and minerals.

 

These nutrient-dense superfoods have a plethora of health benefits and have been used for centuries to help provide energy and stamina and to help improve cognition, immune health, sleep, and mood. Mushroom based snacks, coffees and hot chocolates are becoming mainstream, as consumers once again recognize the benefits of these remarkable foods.

 

Why You Need to Add Functional Mushrooms to Your Product Formulations

It stands to reason that you don’t want to be left behind, but what are the benefits of functional mushrooms?

There are various medicinal mushrooms, with a range of health benefits. Here are just some of the mushroom preparations we can supply:

 

Cordyceps

We extract our Cordyceps sinensis via fermentation using the original, and extensively studied, CS-4 strain (confirmed by DNA analysis). This functional mushroom, a stalwart of Traditional Chinese Medicine, has been proven to help promote healthy lung function, ideal for athletes, and help boost stamina and performance by alleviating fatigue and supporting qualitative feelings of energy.

 

Zylaria™

Our extract from the Xylaria nigripes fungus is used to promote relaxation and better sleep quality. Rich in vitamins and minerals, this functional mushroom is also a good source of glutamic acid and gamma-aminobutyric acid, or GABA, which have a mild tranquilizing effect on the brain and central nervous system. This results in a deeply nourishing sleep and a resulting better mood in users.

 

Shiitake

Perhaps the most well-known of all the functional mushrooms, the shiitake mushroom has been used in Traditional Chinese Medicine for generations to support immune function, benefits cognition and brain function, support a healthy heart and promote good energy levels.

 

Reishi

Reishi mushrooms are the most scientifically studied and validated herb in the world and extracts and powdered forms are found in many functional mushroom preparations. It’s an abundance of antioxidant polysaccharides and peptidoglycans help to support a healthy heart, promote healthy skin and exert an adaptogenic effect on the body, helping to regulate hormone levels.

 

Want to learn more about NuLiv Science's mushroom offering?

We provide brands with impeccable ingredients so you can build the best formula for your customers. Get in touch below: