The Rising Demand for Functional Mushrooms: Is Your Brand Being Left Behind?
As a supplement or food brand, you’ll know that your customers are a smart bunch. They will be doing their research and will know all about the latest superfoods and the hype surrounding certain ingredients.
The concept of a brand-loyal consumer simply isn’t as strong anymore, and sitting back on your laurels, without thinking of innovative ingredients to take your product formulations to the next level could be giving your customers carte blanche to move onto a more forward-thinking brand.
That’s why, as a research and development company with our finger on the global pulse, we develop timely ingredients so that your brand can stay relevant.
No more so, than our functional mushrooms.
What Are Functional Mushrooms?
Functional mushrooms are nature’s original superfood. Eaten and used traditionally by our ancient forebears, functional mushrooms are low in calories, fat, and carbohydrates, and packed with more than a dozen essential vitamins and minerals.
These nutrient-dense superfoods claim a plethora of health benefits and have been used for centuries to help provide energy, mood, immune health, and sleep. Mushroom-based snacks, coffees, and hot chocolates are becoming mainstream, as consumers once again recognize the benefits of these remarkable foods.
Why You Need to Add Functional Mushrooms to Your Product Formulations
It stands to reason that you don’t want to be left behind, but what are the benefits of functional mushrooms?
There are various functional mushrooms, with a range of health benefits. Here are just some of the mushroom preparations we can supply:
We extract our Cordyceps sinensis via fermentation using the original strain (confirmed by DNA analysis). This functional mushroom, a stalwart of Traditional Chinese Medicine, is ideal for athletes and may help boost stamina, performance, and feelings of energy.
Our extract blend from the Xylaria nigripes fungus is used to promote relaxation and better sleep quality. Rich in vitamins and minerals, this functional mushroom supports glutamic acid and gamma-aminobutyric acid, or GABA, which have a calming effect on the body. This could result in a deeply nourishing sleep and a resulting better mood in users.
Perhaps the most well-known of all the functional mushrooms, the shiitake mushroom has been used both in culinary and in Traditional Chinese Medicine for generations to support wellness and promote good energy levels.
Reishi mushrooms are the most scientifically studied herb in the world and extracts and powdered forms are found in many functional mushroom preparations. Its content of antioxidant polysaccharides may support a healthy heart, promote healthy skin and exert an adaptogenic effect on the body.