If you’ve walked through the sporting goods aisle at Target recently, you’ve probably seen the bold tubs of Ryse Supplements. Nine years after launching with a single mission — Fuel Your Greatness — the brand has grown from a bodybuilding favorite into one of the fastest-moving pre-workout and sports nutrition lines in the United States.
At Ryse Supplements, the mission has remained unchanged for nine years: “Fuel Your Greatness”. But while the core ethos remains the same, the brand is undergoing a massive evolution in how it formulates, markets, and reaches a global audience. From early morning 5:00 a.m. workouts to cutting-edge science, the Ryse team is redefining what it means to be an authentic fitness brand in the modern era.
This post breaks down what Ryse actually makes, what changed with the new Loaded Pre Max formula, why ingredient sourcing matters, and how the brand is reaching everyday lifters — not just competitive athletes. Watch the full video of the conversation here:
The Evolution of the “Loaded” Legacy
For over six years, the original “Loaded Pre” was a staple in the industry. However, in an industry that moves at lightning speed, the team recognized it was time for an upgrade. The result is Loaded Premax—a formula designed to be a “middle ground” evolution that offers high-performance benefits without being over-engineered.
Research-Backed Ingredients with NuLiv Science
The supplement industry has a transparency problem. Many brands use proprietary blends — a legal loophole that lets manufacturers list ingredients without disclosing individual doses.
Ryse’s commitment to quality is rooted in transparency. The team deliberately moves away from “bathtub supplements,” opting instead for studied, trademarked, and patented ingredients. This is where the partnership with NuLiv Science becomes vital. By choosing the most efficient, research-backed ingredients, like AstraGin, Ryse ensures that every scoop delivers on its promise.
Choosing trademarked, studied ingredients — rather than generic or under-dosed versions — is what separates research-backed supplements from what industry insiders call “bathtub supplements”: products formulated for margin rather than results.
Beyond the Bodybuilder: Reaching the “Everyday Athlete”
While Ryse has its roots in competitive bodybuilding, the brand is expanding its reach to help everyone find their “why”—from nurses and teachers to CEOs. This shift is most visible in their strategic retail presence at Target. Rather than being lost in the pharmacy aisle, Ryse products are deliberately placed in the sporting goods aisle. This “brand blocking” strategy targets male consumers where they naturally shop for fitness equipment. With 14 SKUs currently available and more on the way, Ryse is building a true “destination for fitness” within big-box retail.
Is Ryse a Good Pre-Workout for Beginners?
Yes — specifically Loaded Pre Max and the non-stim options in the Ryse lineup are reasonable choices for people newer to pre-workout. The label is transparent, the stimulant dosing is moderate compared to extreme pre-workouts on the market, and the flavors are well-regarded. Beginners should still start with a half scoop to assess tolerance.
The bottom line: Ryse Supplements has evolved from a bodybuilding brand into a mainstream sports nutrition line built around research-backed ingredients, transparent labels, and accessible retail placement. For everyday gym-goers looking for a pre-workout that performs without over-engineering, Loaded Pre Max is one of the more credible options available at Target and major US retailers in 2026.