Key trends shaping the future of gut health, hydration, and functional ingredient innovation.
Each year, Vitafoods Europe sets the tone for what’s next in the global supplement and nutraceutical industry. In 2025, that conversation centered around science-backed innovation from advanced gut health strategies to the evolution of hydration and a rising interest in pet wellness supplements.
Gut Health Was Front and Center
It’s no longer a niche — gut health is now seen as the foundation of total body wellness.
This year’s sessions covered a wide range of topics. They included the gut-brain axis, microbiome mapping, precision probiotics, and personalized nutrition based on glucose response. A major theme: how gut function is tied to metabolic conditions like obesity, diabetes, and even mood disorders.
🔬 Where NuLiv Science Fits In:
Our ingredient, AstraGin®, enhances nutrient absorption in the gut by increasing nutrient transporter activity and supporting gut wall integrity.For brands creating products targeting digestion, metabolism, or immune response — AstraGin® is a proven differentiator with published human clinical studies.
Hydration Is Getting Smarter
Forget simple electrolyte mixes. Brands are now talking about hydration on a cellular level — focusing on how water and nutrients are absorbed and retained inside the body.
Hydration isn’t just about fluid intake — it’s about cellular performance and recovery. Senactiv® supports energy renewal at the muscle level by helping clear out old cells and promote new, healthy muscle fibers. Its ability to boost mitochondrial efficiency and reduce exercise-induced inflammation makes it a valuable addition to intra- or post-workout hydration blends, especially for athletes seeking faster recovery and performance optimization.
Learn more about the health benefits of Senactiv® here: https://nulivscience.com/ingredients/senactiv/
Pet Health Is a Rising Star
The pet wellness market is growing — and at Vitafoods, it earned its moment. Brands, manufacturers, and even traditional supplement companies are now investing in functional pet nutrition across categories. These categories include aging, performance, and stress management.
🐾 How We Are Supporting Your Companion Animals
Our patented ingredients — trusted in human applications — are now formulated for pets. We showcased ingredients like:
- AstraGin® – Enhances nutrient absorption to ensure pets get the most from their food and supplements.
- Senactiv® – Helps older animals clear out senescent muscle cells. It also promotes new, healthy tissue to enhance mobility and energy in aging petsdraft.
- InnoSlim® – Supports healthy metabolism and weight management by improving fat utilization and energy regulation.
- JointIQ® – Promotes cartilage health and joint comfort — especially relevant for senior dogs or high-activity animals.
- Astrion® – Promotes collagen production for skin and coat vitality.
- Osteosine™ – Supports bone density and structure, giving aging pets structural strength and agility
Check out here how Fera Pets promote a healthy gut microbiome for your pet.
Clinical Validation Is a Must
One thing became clear at Vitafoods: proof is power. Buyers want to see:
- In vitro and in vivo data
- Validated mechanisms of action
- Transparent sourcing and sustainability practices
Final Takeaway
The industry is evolving — and success will go to brands that combine clinical validation, multi-benefit functionality, and transparent storytelling.
At NuLiv Science, we’re leading that shift with:
- Patented, proprietary ingredients
- Research-backed formulation support
- Solutions for both human and pet markets
Let’s Continue the Conversation
Were you at Vitafoods? Thinking about expanding into gut health, metabolic wellness, or pet supplements?
Book a 15-minute strategy call to explore how our ingredients can elevate your next formulation 👉 https://nulivscience.com/contact/