2 min read

Sleep is something so critical to our physical and mental wellbeing, yet it’s something that alludes so many of us. For some, getting enough decent sleep is just a matter of routinely closing their eyes as their head hits their pillow, and immediately drifting off into a deep and nourishing sleep.
But for 70% of Americans, at least once a month, they’re not getting enough sleep to refresh them for the next day. A very unfortunate 11% of our population experiencing insufficient sleep every single night.
It’s a real problem, one so large, that the CDC has declared the problem of insufficient sleep a public health epidemic.
Anxiety and stress-related disorders are also prevalent across all socioeconomic brackets of the US. Anxiety alone affects more than 40 million American adults annually, exacerbating the country’s poor sleep problem. 
What Are the Consequences of Poor Sleep?
Sleep is obviously required for rest and rejuvenation. But in addition to that, we need sleep for memory consolidation, muscle growth and repair, and the manufacture of hormones that do not happen whilst we’re awake. But not getting enough sleep extends further than feeling tired and irritated.
Chronic insufficient sleep puts a sufferer more at risk of developing diseases such as Type 2 diabetes, heart disease, obesity, and depression. There are also the safety aspects of poor sleep – feeling constantly tired can lead to accidents and injuries. Plus making mistakes at work or at home becomes more likely, and our ability to concentrate or make good judgments or decisions become impaired.
Reasons for poor sleep vary, and include everything from work-related stress and shift patterns to new babies and recurrent nightmares to sleep apnea, a breathing disorder linked to serious medical conditions such as high blood pressure and heart disease.
Silencing the Busy Mind with Zylaria™
Zylaria™ is a unique nutraceutical made from a proprietary extract of the Xylaria nigripes fungus, or Wu ling shen.
It contains high levels of an amino acid called gamma-aminobutyric acid, or GABA. GABA has been shown, in human clinical studies, to help regulate, support, and promote relaxation and improve sleep quality.
The brain requires GABA in order to signal to the body that it’s the evening and time to wind down and think about falling asleep. Zylaria™ has demonstrated the potential to improve GABA in the brain.
It then has a mild tranquilizing effect on the central nervous system, acting as a calming and sleep promoter whilst also elevating the mood. Our studies demonstrate that Zylaria™ reduced the time it took for participants to fall asleep, and extended the time they remained asleep.
The US sleeping aid market is forecast to be worth $101.9bn by 2023. If you’re a brand specializing in high-quality supplements, adding Zylaria™ can really boost your offering and let you take full advantage of this market. Contact us to find out more.