Customer Success

The Proof Isn't Just in the Research.
‍‍It's on the Label.

We could talk about our studies all day. And honestly, we often do. But the part we're most proud of is what happens when great science meets a brand that knows what to do with it. We don't name-drop for fun. We share these because they tell you more about what working with us actually looks like than any spec sheet could.

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Case 01 · RTD Energy

Ghost Lifestyle

The challenge

Ghost Lifestyle was building a new RTD energy drink and wanted the formula to do more than lean on caffeine like the rest of the category. CEO Dan Lourenco wanted to know whether AstraGin® could support uptake of choline and carnitine, two energy cofactors. He wanted data, not anecdotes.

The Ingredient

AstraGin® was the fit. At 50mg per serving and viable in liquids, it worked in the canned RTD format. Its mechanism on intestinal nutrient transporters made it a credible candidate for the choline and carnitine question.

THE RESULT

A study designed and run in three months greenlit the launch.

3 mo.

Concept to clinical data, designed & executed in-house

New format

AstraGin® footprint expanded from powders into canned RTD

The data behind AstraGin® increasing the bioavailability of ingredients that are very core and essential made it a no brainer choice.

Dan Lourenco

CEO — Ghost Lifestyle

Case 02 · Strength & Creatine

Animal

The challenge

Animal has been a legend in bodybuilding and strength nutrition since 1983, distributed across six continents. They had a creatine product customers already loved, and they wanted to extend the line with versions that delivered more efficacy and a more premium positioning at retail.

The Ingredient

Senactiv® and AstraGin® were the fit. Senactiv® went into Creatine XL to support endurance and muscle recovery alongside the creatine. AstraGin® went into Creatine Chews to support absorption of the creatine itself.

The Result

Two new premium SKUs launched off the original creatine line.

+157%

Revenue per serving · Creatine XL with Senactiv®

+122%

Revenue per serving · Creatine Chews with AstraGin®

A measurable lift on a category Animal was already winning in, both figures versus the base product.

This is where you're seeing our portfolio changing. We focused on pill packs, stacks, and muscle building, and now we're getting behind really creative value-adds. This is where you guys come in. AstraGin® is such a beautiful story, and Senactiv® was seeing a lot of consumer receptivity as well.

Jad Khairallah

Senior VP of Marketing — Animal

Case 03 · Everyday Creatine

Force Factor

The challenge

Creatine's popularity has surged across a wide range of consumers, but powder remains a gritty, inconvenient way to take it. Force Factor saw the trend early and wanted to offer a more enjoyable daily creatine that didn't compromise on dose or cost.

The Ingredient

AstraGin® was the fit. Its research on the absorption of amino acids, including creatine, let Force Factor support bioavailability without a taste or formulation penalty. The low dose worked cleanly in a high-load gummy and kept the premium format cost-effective.

The Result

One of Amazon's best-selling creatine gummies.

5g

Clinically studied dose of creatine, delivered in a gummy

nsf Certified for Sport® in progress across every Creatine Gummies SKU

The line has expanded with new flavors and a loyal base of repeat customers, and opened doors with major retailers.

Using AstraGin® in our Creatine Gummies differentiates us in a market that continues to grow more competitive, while also offering additional benefits to our consumers.

Hailey Jennato

Manager of Innovation & Science — Force Factor

The Proof Isn't Just in the Research.
‍‍It's on the Label.

Brands that trusted our ingredients to build products people love and keep coming back to.

Ghost Lifestyle

The challenge

The Ingredient

THE RESULT

A study designed and run in three months greenlit the launch.

3 mo.

New format

Animal

The challenge

The Ingredient

The Result

Two new premium SKUs launched off the original creatine line.

+157%

+122%

Force Factor

The challenge

The Ingredient

The Result

One of Amazon's best-selling creatine gummies.

5g

Ready to add your brand to this list?

The Proof Isn't Just in the Research.‍‍It's on the Label.

Brands that trusted our ingredients to build products people love and keep coming back to.

Ghost Lifestyle

The challenge

The Ingredient

THE RESULT

A study designed and run in three months greenlit the launch.

3 mo.

New format

Animal

The challenge

The Ingredient

The Result

Two new premium SKUs launched off the original creatine line.

+157%

+122%

Force Factor

The challenge

The Ingredient

The Result

One of Amazon's best-selling creatine gummies.

5g

Ready to add your brand to this list?

The Proof Isn't Just in the Research.
‍‍It's on the Label.