Immune Health Supplements: What Is Driving the Market?

Josh Beaty

Immune Health Supplements: What Is Driving the Market?

April 1, 2020

Thanks to coronavirus, immune supplement sales are higher now than ever before. In fact, almost 80 percent of American adults admit to taking immune-boosting supplements on the regular.

If you're searching for supplements to prevent coronavirus? Join the club.

But besides the obvious, what is driving the market for immune health supplements?

Take a look at this guide to better understand the driving forces behind immune health supplements.

What's Driving the Market?

You might be wondering: why is the market for immune health supplements so hot right now? We are glad that you asked. With so many supplements on the market, it's no wonder why North America has become the biggest consumer of herbal extracts on the globe.

Thanks to the number of health nuts in the United States, the holistic supplement industry is growing larger than ever before. On top of that, Americans are more willing to spend big bucks on natural products that are:

  • Organic
  • Free of genetically modified organisms
  • Fortified with vitamins
  • Enriched with minerals

As a result, many immune health manufacturing companies have been cashing in on the growing market for years. 

In terms of the global market, health supplement sales are surging due to their availability in online stores and markets. Due to this insatiable demand, more natural products are being produced as a form of preventative medicine. As if that's not enough, it's not uncommon for wellness and health organizations to invest in research and development as well.

Let's talk about the global growth of e-commerce as we know it. Immune health manufacturers can customize their products for different regions across the globe. In addition to this, health companies are focusing more on their target audience to develop new and exciting products that keep this market expanding.

The Global Immune Health Market

Are you asking yourself, what's the real deal about the global immune health market?

You'll be happily surprised to find that immune health supplements are extremely popular in the following places:

  • North America
  • Latin America
  • Europe
  • Asia-Pacific countries
  • The Middle East
  • Africa

As we mentioned above, North America takes the cake for the most immune health supplement sales on the planet. Following North America is the Asia-Pacific, which has seen tremendous growth in the number of immune health products sold. This is due to reasons such as:

  • Rapidly growing lifestyle changes
  • Increased urbanization
  • Increased health consciousness

Not to mention that there is an increasing amount of aging people turning to supplements to prevent chronic illnesses. Of course, this means nothing but more money for the immune health supplement industry in the future. And if you're a product formulator, how can you beat that?

The Most Popular Supplements on the Market

Now that we've got that covered, it's time to talk about the most popular supplements on the market. In case you didn't know, the immune health sector is split into several different segments, which include:

  • Vitamins
  • Minerals
  • Herbal extracts
  • Botanical extracts
  • Amino acids
  • Probiotics
  • Omega-3 fatty acids

But here's the catch. All vitamins and minerals are not created equal. As a matter of fact, you might be shocked to find out that vitamins are leading the market in record numbers. 

Yes, you read that right. How do we know this? The answer is clear - vitamins help to strengthen the body against any infection. Besides this, vitamins can trigger several important "biochemical reactions" in your body as well.

This is the outcome - vitamins are raking in a ton of dough across the globe for good reason. Here's the most exciting part. The demand for vitamins is expected to continue to grow in the coming years too.

Today's customers are also more concerned about harsh chemicals than ever before. Besides this, they're worried about negative side effects from synthetic additives. Due to this aversion, modern customers are more likely than ever to choose a natural alternative when selecting their supplements.

Functional Mushrooms and Immune Health

Believe it or not, functional mushrooms are actually a secret key to improving your immune health. Some of the most common immune-boosting mushrooms include the following:

  • Cordyceps
  • Reishi
  • Coriolus
  • ABM

Incredibly, cordyceps has anti-inflammatory, anti-metastatic, and antioxidant properties. Meanwhile, reishi can help your body deal with stress, which is why it is called an adaptogen.

Also known as turkey tail, Coriolus stimulates your immune system, boosts energy, and fights fatigue. Finally, ABM bolsters your immune system and work to decrease your odds of getting sick from bacteria or viruses! 

The Future of Immune Health Supplements

If you're curious about the future of immune health supplements, you've come to the right place. Surprisingly enough, some of the biggest players on the health market come in the form of:

  • Soft gels
  • Tablets
  • Powders
  • Liquids

Believe it or not, soft gels are taking the lead in immune health supplement sales worldwide, but health tablets, powders, and liquids are flying off the shelves as well.

What's the best place to sell immune health supplements, you ask?

The most lucrative way to sell supplements is through online retailing. For those of you who are unaware, Internet-based retailing includes distributors such as:

  • Online supermarkets
  • Online drugstores
  • Online health stores

Want to know the best part? The demand for immune health supplements in online stores is expected to rise sharply over the next couple of years.

It's important to note that supplements are divided into two categories - animal-based and plant-based. And if you guess that animal-based products are more in-demand, you'd be dead wrong.

Plant-based remedies are dominating the global market right now. However, that doesn't mean that there isn't enough room for their animal-based counterparts. It just means that the demand for vegetarian products is larger in comparison and a good place to be if you're creating a new product.

Why Supplements Are in Such High Demand

Want to stop asking yourself why supplements are in such high demand?

As we age the immune system naturally weakens, which explains why older people are more likely to be impacted by everything from:

  • Chronic diseases
  • Appetite loss
  • A weakened immune system

This population, and those looking to stay healthier in general, turn to immune health supplements to enrich their systems. Additionally, the entire global market is going crazy over immune supplements like never before due to the current pandemic. 

To counter this, supplement manufacturers are creating supplements in all forms. That way, people of all ages will be able to strengthen their immune systems with ease.

Furthermore, to avoid spending time in the hospital, customers are choosing health supplements over modern medicine. All this to say that the many benefits of health supplements include:

  • Boosting your overall wellness
  • Protecting you from flu and cold symptoms
  • Preventing headaches and migraines
  • Avoiding arthritis
  • Alleviating some allergy symptoms

Invest in Immune Health Supplements

Interested in investing in immune health supplements? You're not alone. When it comes to immune health vitamins, we know a thing or two. 

First of all, people are shifting from strict performance supplements to general health supplements like immune boosters.

Immune health supplements are also in high demand due to a global wake-up call of coronavirus. This is particularly true for older folks in the population and those who may be suffering from pre-existing conditions.

In addition to this, the widespread availability of immune health products on online drugstore shelves has also led to an immense surge in sales.

Some of the most innovative segments of the immune health sector include vitamins, minerals, and herbal extracts. Not to mention that botanical extracts, amino acids, medicinal mushrooms, and probiotics are highly sought after as well.

Want to learn more about immune building supplements?

If yes, don't hesitate to check out our blog!